IAW – International Trade Fair for Retail Promotions and Imports in Cologne

A total of 310 exhibitors from 22 countries showcased seasonal merchandise for impulse purchasing and sales promotions, as well as special products for volume business. Occupying a total area of 26,000 m² in the fully booked Hall 10.2, the display was attended by 8,612 visitors from across the world. With obvious satisfaction the organizer, Ulrich Zimmermann, director of Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH, summed up the event in clear terms: “For more than a decade this trade fair has experienced continuous growth and has established its credentials as a leading showcase for this sector.” 

Grupo ALC developed the stand project of Oceanic Import at IAW fair, Cologne.